Indigo Lush is a small, one-woman production company working to make quality erotic films for straight women as well as unusual or amusing short films dealing with female sexuality.
The company aims to move beyond the cliched boundaries and limitations of most adult entertainment to create intelligent, realistic and sensual depictions of sex. I aim to give priority to female pleasure and a woman’s point of view. My main targeted audience was originally straight women although that brief has expanded recently.
While Indigo Lush is accepting of all forms of sexuality including queer identities and kink, I’m also very keen on presenting “vanilla” straight eroticism without all the usual porn cliches. This is because this idea of sex is still rarely explored by filmmakers – even among the new wave of “indie” and feminist porn producers. Vanilla is often dismissed as too boring or mainstream to explore and yet it’s the way the majority of people make love. I want to create films where “ordinary” sex is honoured as the sensual, intimate and powerful thing we all know it to be.
Indigo Lush is a trading name created in early 2009 prior to production of the first short film “That’s What I Like.”
Ms Naughty (aka Louise Lush)
Ms Naughty has been creating women’s erotica online since 2000. She is the owner of adult site BrightDesire.com which won Honored Website at the 2015 Feminist Porn Awards. She also co-owns ForTheGirls.com, one of the oldest erotic sites for women. She blogs at MsNaughty.com. In 2017 the Toronto International Porn Festival named her an Indie Porn Icon. She also received an Oyster Award for her work at the PorYes European Feminist Porn Awards in 2017.
In 2008 she began creating short films, inspired by a visit to the Berlin Porn Film Festival. Her first adult short film, That’s What I Like won the 2009 Petra Joy Award for first time erotic filmmakers and was nominated for a Feminist Porn Award.
Ms. Naughty has since created over 70 erotic short films and scenes, all of which feature at Bright Desire. Her short film Trinity has won numerous awards including Sexiest Short at the Toronto International Porn Festival in 2017. Dear Jiz, about the influence of genderqueer adult performer Jiz Lee, won Best Experimental Short at the Cinekink NY film festival in 2014. She also received an Honorable Mention from Cinekink in 2015 for her film Tease. She co-won Best BDSM Scene at the Feminist Porn Awards in 2015 for Instructed. Her short Hand Jobs won Best Cinematography at East Bay Express Briefs in 2016. Her feature Connections: Real Couples, Joyful Sex received an Honorable Mention at the Feminist Porn Awards in 2013 and her mini doco Something Better: Performers Talk About Feminism And Porn won the same award in 2014. For all awards and film screenings, visit this page.
Ms. Naughty has a chapter about her career making online porn and “porn for women” in The Feminist Porn Book. She spoke on that topic at the Feminist Porn Conference in Toronto in April 2013 (video of the presentation is here). At the 2014 Feminist Porn Conference she screened several of her films and spoke on two panels: Feminist Porn: What It Is, What It Isn’t and Why It Matters and Pornographers Without Borders. Her summary of that conference appeared in the September 2015 issue of the academic journal Porn Studies.
She has a chapter in Jiz Lee’s Coming Out Like A Porn Star, discussing the stigma surrounding working in porn.
She wrote about her career for major women’s blog MamaMia: “I make feminist porn.” Her work is discussed in Anne Sabo’s After Pornified: How Women Are Transforming Pornography and Why It Really Matters and Audacia Ray’s Naked on the Internet: Hookups, Downloads and Cashing In On Internet Sexploration.
Prior to her erotic career Ms. Naughty was a freelance journalist, writing regularly for Australian Women’s Forum. She was also a librarian for a major Australian media company.
She is married, child free and lives in a small country town surrounded by fundamentalist Christians.
“Porn, erotica, art… call it what you like,” she says. “My aim is to present sex in a realistic and sensual way. I want to give priority to the female gaze in my films; this means making the audience view things as a woman might.
“After working with porn for over 13 years, I’ve got strong ideas about the kind of images I want to see in erotic film. I’m very keen on avoiding all the cliches that make mainstream porn so dreadful. I want to see believable scenarios, decent acting, good looking guys and realistic, emotionally connected sex.
“I like romance as much as the next woman but I also understand that hot, down and dirty sex can be its own reward. Arousing the audience is one aim. I do, however, want to inspire, entertain and educate at the same time.
“I don’t claim to make films that all women will like. I simply want to express my own vision and fantasies and to appeal to women like myself.
“I’m passionately opposed to censorship. Restrictive rules about ‘obscenity’ and about how real sex is presented in film, photos or other media mean that authentic explorations of human sexuality are ghettoised or stymied. Freedom of speech and freedom of expression should always include the right to depict sexuality. Adults should be free to see, read and hear whatever they want.”
Contact her lush AT indigolush.com
Unslightly Pseudonym Buildup – Blog post on the change back to using Ms Naughty as a pseudonym rather than Louise Lush